In conjunction with NYCxDESIGN, NYC DESIGN TALKS is a community based talk series, presented to the public and sharing the thoughts, goals, pressures, and responsibilities of design for the enhancement and improvement of our future.
In its second year partnering with NYCxDESIGN initiatives, IBM brings compelling content to New York City's annual initiative and official celebration of global design through NYC DESIGN TALKS in a full-day conference held on May 16th at The Cooper Union.
Over the course of the May 16th conference, IBM presents a curated program of insightful design thinkers and thought leaders as they share their perspectives of the impact of design. Learn how design thinking, user centered design, and storytelling lead to successful outcomes.
Wednesday, May 3rd • 6:00–7:00pm
Rain date Thursday, May 4th
Times Square at the Red Steps between 46th – 47th Street, between Broadway and 7th Avenue
Times Square Transformation
Times Square has undergone a remarkable transformation. After decades of proposals grappling with how best to handle the pedestrian congestion in Times Square, Snøhetta’s world-class design for the Broadway pedestrian plazas cleared out decades of old infrastructure cluttering the square while doubling the amount of pedestrian space in what had been a notoriously crowded vehicular district. This discussion will look at Times Square before, during and after the transformation, from pedestrian and traffic studies in the early 2000s, to the pilot project closing of Broadway to traffic in 2009, to the permanent plazas completed this year. The conversation will address how the innovative and carefully-considered design of our urban landscapes can have a measured positive impact on public safety, air quality, and economic output, and how Times Square’s vision might stand as a model for world-class civic spaces across the globe.
Snøhetta ArchitectsTim Tompkins,
President, Times Square AllianceSusan Szenasy, Publisher/
Editor in Chief, Metropolis Magazine
Tuesday, May 16th
The Cooper Union, The Frederick P. Rose Auditorium, 41 Cooper Square
Keynote by Ryan Caruthers
Keynote by Ryan Caruthers
Ryan Caruthers has a demonstrated history with brand design through work in the sports lifestyle industry, with specific focus on footwear and apparel products with Nike for more than 10 years. With dedicated work on projects for Nike CEO Mark Parker and others, Caruthers brought future-forward concepts with The Nike Innovation Kitchen, as well as design solutions for Michael Jordan with the Jordan Brand under the guidance of Tinker Hatfield and Mark Smith. He extended his brand work for American football uniform design projects across College and NFL teams, as well as Brand design concepts for Nike Sportswear, Nike’s Lifestyle category. In 2015, Caruthers made an industry shift, bringing his background in human-centered design and immersive brand design experiences to IBM. In his current role as Creative Director of Brand Experience for Design at IBM Studios Austin, he passionately leads storytelling by way of design. Revealing the authentic point of separation at the center of every subject, Caruthers brings together team alignment and informing the details of the final design solution from beginning to end.
11:00 - 11:45am
Presentation by Chris Polland
12:00 - 1:30pm
Afternoon schedule to be announced.