Laetitia Wolff, AIGA director of strategic initiatives, is a creative strategist, design curator, published author, and self-described cultural engineer. Laetitia is interested in leveraging design as a tool for change in urban communities. In 2013, she joined AIGA New York to build civic and creative placemaking initiatives such as Design/Relief and Identity Design Action: East New York. She headed the nonprofit start-up desigNYC as its first executive director, creating a successful partnership with the Bloomberg Foundation. The former editor-in-chief of Graphis and Surface magazines, she is the author of the Massin monograph (Phaidon) and an instructor at the School of Visual Arts Impact! Design for Social Change summer program.