Emily Scarlett is the Communications and Sustainability Manager for H&M’s operations in the United States, she works with external and internal stakeholders and media on H&M’s local brand identity ensuring positive brand development through qualitative storytelling on all the brands initiatives. After spending nearly, a decade working in PR and marketing for H&M’s Canadian operations, Emily recently made the move to the US in fall of 2016. She has also worked on new market development for H&M since 2009 helping to successfully re-launch and launch existing and new H&M markets including France, Mexico, South Africa and most recently Colombia.