As the Executive Vice President, Global Creative Director at WGSN, Francis sits at the intersection of product, technology, marketing, sales and content. He is also responsible for the brand design and visual representation of the company's identity. Francis is based in New York Head Office, he oversees the global design teams and the international localization teams. He sets the creative direction and contributes to the development of new products, user experience/user interface (UX/UI) design and services.

Francis' began his career as a lecturer in IT, Education and change management. After moving to New York, he tapped into his creative side, looking at how to use creativity and branding to implement change throughout organizations. After serving as an Art Director in advertising, he accepted a job at then start-up Stylesight. As part of the key team at Stylesight, he helped build one of the largest B2B services for the Fashion industry, before it's acquisition by WGSN.

In 2016, Francis was recognized and featured as one of the honorees in the Mandarin Leader magazine. He was also guest speaker in many academic and design organizations events including Fashion Institute of Technology, Parsons School of design, Soho House and the WGSN Futures Summit.