As a leader of global RFID, Francisco Melo directs and guides global supply chain solutions using radio frequency identification (RFID) to help retailers, brands, and manufacturers around the world accelerate performance and improve efficiencies. Prior to joining Avery Dennison, Francisco was a founder and CEO of Creativesystems, an RFID systems integrator and SW developer company. His earlier career includes extensive international experience in management, consulting, and business development with Synectics Inc. and Altran, as well as market development and product development roles at Royal Philips Electronics. Francisco has a Bachelor of Engineering in Electrical Engineering and a Masters of Science in Instrument Design and Application, both from The University of Manchester in the United Kingdom. He is also a Lecturer at the Porto Business School (PBS), at the University of Porto Business School,  at the University of Porto (Portugal) in the field of innovation and creativity.