Born and raised in Detroit, Michigan, James Carnes graduated from the University of Michigan in 1995. After many years as Creative Director at adidas, James became VP of Brand Strategy and Open Source Collaborations. He is tasked with leading the culture toward a new mindset of collaborative interaction with athletes, creative thinkers, and partners. Some of his recent projects include the launch of 4D with Carbon, Futurecraft Biofabric with AMSilk, and introducing Parley For the Oceans at the UN in 2015

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