Roger Ferris is the creative lead responsible for content development, run of show, and experience design for the AT&T Discovery District, located at AT&T’s global headquarters in downtown Dallas. As head of creative for the District, Roger’s innovative vision has elevated the content and experience in the District to be one of the nation's most sophisticated, programmable public spaces. With over 74 million pixels, the District's impressive media ecosystem includes a 104 ft tall outdoor media wall, a media-rich HQ lobby and plaza, and a signature 30 ft tall interactive sculpture.