Roy Husdell is a seasoned Chief Creative Officer and Digital Strategist, boasting over two decades of experience in the digital, gaming, production, and advertising industries. His remarkable career journey includes being the youngest Executive Creative Director at McCann WorldGroup, which propelled him to the esteemed role of Digital Creative Director for the London Olympic Games. Roy is renowned for his pioneering work in the fields of service design, user experience, customer experience design, and human-centered solutions. His primary focus lies in educating on how design can positively transform businesses and everyday lives.

Roy's extensive experience collaborating with some of the world's leading Fortune 500 companies has instilled in him a passion for entrepreneurship and an unrelenting drive to explore cutting-edge technologies in order to uncover the essence of each concept. In his role as the head of all creative studios at MAD, Roy has taken the lead in establishing fresh departments that nurture the art of ideation and strategic planning. With a diverse creative background, he enjoys training creatives to be well-versed in multiple creative programs, allowing for more time to focus on ideation and spearheading the development of innovative ideas and products that distinguish MAD from its competitors.

MadLabs, the new venture he is undertaking, is a department dedicated to nurturing Web 3 solutions with the objective of introducing MAD's unique products to the market. It also delves into cutting-edge visual technologies such as VR, motion capture, and a complete in-house animation studio to offer comprehensive creative solutions to our clients.